Booking.com is great for new guests. But if it is your only channel — you have a problem.
1. Platform dependency
Booking can change the rules tomorrow. No alternative means no bargaining power.
2. The guest belongs to Booking
Booking controls communication. Next time — they show your competitors.
3. 15-25% commission
On €10,000 revenue — €1,500-2,500 to Booking. That is the cost of your own site for 10-15 years.
4. Returning guests = free revenue
70% of guests would book directly again — if they knew how.
5. Google can find you
Free traffic, forever. Google shows your site, not Booking.
6. Professional impression
A business card with "www.your-apartment.aparto.io" — trust grows.
7. Price control
Offer 10% less than Booking — and still earn more.
What it costs
From €150/year (Aparto) to €3,000+ (agency). With Aparto, build it yourself in 5 minutes.
Aparto
Start receiving direct bookings today. Aparto — 5-minute setup, 0% commission.
